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Samsung, GE, Comcast, Time Warner, Staples, Best Buy, ADT, Tyco, and other firms are also in the mix. To harness the full potential of the smart home automation, disparate manufacturers will have to develop technologies based on common open standards. Very few, if any, firms produce every device found in a household, and it is unlikely that consumers would be brand loyal enough to buy every household device, or even a majority of them, from a single manufacturer. So if manufacturers want to ensure that their devices talk to others, they will have be developed under common standards – standards also shared between software companies. This level of collaboration may take some time – many of these firms are direct competitors after all, but it is necessary. One of the ways Vivint is trying to separate from the competition is by positioning themselves as more of a ‘home automation’ solution.